PepsiCo announces restaging of Gatorade brand

PepsiCo (PEP) announced new era for the Gatorade brand, “expanding how its science-backed hydration expertise shows up beyond sport occasions. Built on 60 years of research studying hydration’s effects on athlete performance, Gatorade remains committed to that purpose and is applying the same rigor to help people better understand and meet their hydration needs across a broader range of activities and moments. Gatorade’s new era includes a refreshed product label design, and product innovations designed for more people and more occasions.” The three changes for the brand are: Clearer benefit messaging on packaging; New formulas with lower sugar and no FD&C colors; product innovation to serve more occasions and more people.