Peloton readies updated Bike, AI push to boost sales, Bloomberg reports

Peloton (PTON) Interactive is planning its biggest product upgrades in years, a bid to rejuvenate sales with refreshed hardware, new accessories and artificial intelligence, Bloomberg’s Samantha Kelly reports. The fitness company is planning a product launch as early as October to introduce an updated bike, treadmill, new branded peripherals, an integrated AI platform and major software features, according to people with knowledge of the matter. Separately, the company will tweak how it sells its products, including by offering more refurbished equipment and expanding the use of self-assembly options, said the people.