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Peloton price target lowered to $9 from $11 at BofA

BofA lowered the firm’s price target on Peloton (PTON) to $9 from $11 and keeps a Buy rating on the shares ahead of the company reporting fiscal Q2 results on February 5. The firm remains optimistic on Peloton’s product-led strategy, AI integration, and expanding ecosystem, but lowers its multiple on expectations for higher churn following October’s price increases.

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