Peloton price target lowered to $7 from $12.50 at Goldman Sachs

Goldman Sachs analyst Eric Sheridan lowered the firm’s price target on Peloton (PTON) to $7 from $12.50 and keeps a Buy rating on the shares. Peloton’s Q2 results showed strong adjusted EBITDA driven by cost-structure optimization and pricing actions, though hardware sales fell short of expectations, prompting a downward revision to 2H26 revenue forecasts, the analyst tells investors in a research note. Management highlighted positive user engagement with new product initiatives, while the company continues to build an integrated ecosystem of hardware, AI-powered software, and community, with future investor confidence tied to sustained topline growth, the firm says.