Peloton Cross Training Series off to slow start, Bloomberg reports

Peloton’s (PTON) new artificial intelligence-powered bikes and treadmills, called the Cross Training Series, is seeing only modest traction at retail stores in the eight weeks since launching, Samantha Kelly of Bloomberg reports, citing comments from managers at Dick’s Sporting Goods and JohnsonFitness locations, the two main brick-and-mortar sellers for Peloton equipment. There has been an uptick in foot traffic from customers interested in trying out series, but this has yet to translate into significant sales, the managers told Bloomberg. Shares of Peloton are up 3c to $6.63 in morning trading.