PayPal introduces PayPal Ads ID, an advertising identifier

PayPal (PYPL) introduces PayPal Ads ID, an advertising identifier grounded in verified commerce relationships. PayPal Ads ID constructs aggregated, consented signals from browsing behavior and across the PayPal ecosystem. These are the same accounts consumers use when they actually spend money with PayPal or Venmo. Because it is verified at the point of purchase, PayPal Ads ID is deterministic rather than probabilistic, and consistent across browsers, devices, and sessions. Signal quality does not erode across environments because it is rooted in authenticated accounts rather than cookie pools. PayPal Ads ID is designed with privacy in mind. The identifier is individually encrypted, aggregated, and deidentified to protect user privacy, merchant names and transaction details as PayPal does not share that information. Additionally, consumers have clear, easy-to-use controls to manage their participation in PayPal Ads ID. Advertisers and ad tech partners gain the signal quality of commerce-grade identity without access to the underlying sensitive data. PayPal Ads ID launches with an inaugural set of key technology partners that have agreed to test the solution including Magnite, PubMatic, Rokt, and Taboola, integrating PayPal Ads ID across commerce, open web, CTV, and native environments. These integrations will help advertisers gain access to an identity signal rooted in verified commerce relationships, designed to deliver more consistent cross-device accuracy, stronger match rates, and attribution grounded in purchase outcomes.