Vitalist entered into a strategic agreement with Pattern Inc., a subsidiary of Pattern Group (PTRN). This partnership is executed under the recently announced Global Ecommerce Marketplace Accelerator and Premier TikTok Shop Partnership between Authentic Brands Group and Pattern. As a key licensee of ABG, including Reebok, Vitalist is leveraging this master agreement to access Pattern’s enterprise-grade infrastructure. Under the terms of the agreement, Pattern will act as the exclusive distributor for the Reebok Smartwatch’ product portfolio on key ecommerce marketplaces.
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