Pattern Group names Chris Baird chief marketing officer

Pattern Group (PTRN) announced the appointment of Chris Baird as Chief Marketing Officer. In this role, Baird will lead Pattern’s marketing and go-to-market strategy, focused on driving brand growth and aligning marketing with sales to accelerate revenue, strengthen demand generation, and deepen customer engagement worldwide. “Chris is a proven marketing leader with a deep understanding of how to build brands and drive sustainable growth,” said Dave Wright, Co-Founder and CEO of Pattern. “His experience aligning marketing with revenue and background across technology, enterprise, and consumer brands make him the right leader to strengthen our go-to-market engine and help brands compete and win.”