Paramount in Canada and Media Pulse, a Blue Ant Media company, announced an expanded partnership, naming Media Pulse as the exclusive direct sales and programmatic partner for Paramount’s ad inventory in Canada. Media Pulse will represent both Paramount’s SVOD platform, Paramount+, and its leading free-streaming service, Pluto TV. This deal enables Media Pulse to offer clients direct ad insertion opportunities across the full breadth of Paramount+ and PlutoTV’s premium CTV inventory, enabling Canadian advertisers to reach highly-engaged audiences who enjoy streaming world-class content.
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