Par Technology (PAR) announced that it has agreed to acquire the identity resolution and shopper intelligence platform Bridg, a division of Cardlytics (CDLX). The transaction is structured as an acquisition of substantially all Bridg assets. The purchase price is $27.5M, subject to purchase price adjustments with a maximum total purchase price of $30M, and is payable in shares of Par Technology common stock. Par Technology will also assume certain liabilities associated with the acquired assets. The transaction is expected to close in the first quarter of 2026, subject to customary closing conditions.
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