Pacira debuts film spotlighting patient journey to pain relief

Pacira (PCRX) announced the debut of a new film spotlighting the journey of a couple who, after navigating the complexities of acute and chronic pain-and the opioid reliance that often accompanies them-discovered the value of non-opioid treatment options. The film premiered at the Biotechnology Innovation Organization International Convention 2025 in Boston as part of The Next Frontier digital series produced by BBC StoryWorks Commercial Productions. Titled The Next Frontier: Mark & Leah’s Story, the film tells the deeply personal and inspiring path of former competitive tennis player Mark Allen. After struggling with knee injuries and developing an opioid dependency as a result of his pain management treatment, Mark and his wife Leah came to understand the importance of exploring alternative approaches. Drawing on her background as a nurse, Leah helped guide their journey toward non-opioid therapies that ultimately transformed Mark’s recovery, enabling him to return to the court, open a tennis academy, and reclaim his life. Now grandparents, they say their greatest reward is being able to enjoy time with their grandchildren, free from pain and dependency. Their story highlights the critical importance of patients knowing they have pain management options beyond opioids, and how a well-thought-out recovery plan can restore not only physical function but the moments that matter most.