OUTFRONT Media (OUT) announced a strategic partnership with Amazon (AMZN) Web Services, or AWS, to modernize OOH planning and buying through AI-enabled workflows. The initiative will enable the planning, purchasing, and measurement of static and digital OOH inventory end-to-end using natural language via intelligent agents. This collaboration will position OUTFRONT at the forefront of OOH’s digital transformation, creating new opportunities and advancing the way agencies and brands access, transact, and measure media in smarter, more efficient ways.
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