Outfront Media announces exclusive multi-year partnership with AdQuick

Outfront Media (OUT) announced an exclusive multi-year partnership with AdQuick, a platform for out-of-home advertising planning, buying, and measurement. “The partnership provides that AdQuick will license its OOH sales cloud product to OUTFRONT for an initial three-year period, including an exclusivity period, and Outfront will invest up to $20.0M in AdQuick, at agreed milestones. The collaboration brings together Outfront’s premium national footprint and AdQuick’s technology platform to accelerate innovation and performance across IRL media. The partnership will deliver a more streamlined, end-to-end workflow for planning, executing, and measuring campaigns. The integration will unify data-driven planning and inventory workflows across roadside, transit, and digital out-of-home, helping advertisers and agencies move from plan to launch faster while improving transparency and reporting,” the company stated.