Outdoor Holding’s GunBroker marketplace to integrate with Master FFL

Outdoor Holding (POWW), owner of GunBroker.com online marketplace for firearms, hunting and related products, announced that GunBroker is implementing a strategic integration with Master FFL, a firearms-industry software provider, to modernize and streamline firearm transfer workflows across the GunBroker marketplace. The integration is intended to simplify how Federal Firearms License holders receive and manage transfers originating from GunBroker.com by improving dealer verification, communication, and post-sale coordination. Through the integration, FFL dealers will be encouraged to manage and maintain verified dealer profiles, helping ensure license information, transfer preferences, and contact details remain current. Over time, these improvements are expected to reduce administrative friction, improve marketplace efficiency, and simplify the overall buying user experience.