ICARO Media Group continues expanding its Multiscreen Monetization Network with its recent acquisition of European Digital Out-of-Home firm Liftmedia. With the acquisition comes a multiyear contract with Otis Mobility. ICARO will deliver hyperlocal news, AI-personalized content, and branded experiences through its own Generative AI media services and premium third-party publishers, displayed on screens installed in commercial and residential elevators across Spain. ICARO will provide hyperlocal news and personalized experiences through both its own Generative AI content services and premium third-party media brands, displayed on screens installed in commercial and residential elevators across Spain, Portugal and parts of Africa.
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