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OptimizeRx price target lowered to $20 from $24 at Lake Street

Lake Street lowered the firm’s price target on OptimizeRx (OPRX) to $20 from $24 and keeps a Buy rating on the shares. While “disappointed” with the lowered revenue outlook for 2026, the firm is “pleased to bump up our profit forecast,” adding that it believes the new $10M repurchase authorization will support shares.

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