OptimizeRx (OPRX) and Lamar Advertising (LAMR) announced a strategic partnership on OOH advertising for pharmaceutical and healthcare brands. Through this collaboration, OptimizeRx’s patented Micro-Neighborhood Targeting data is integrated with Lamar’s national inventory to support clinically relevant OOH campaigns in the United States. This effort aligns with the increasing interest from healthcare marketers in applying data-driven approaches alongside conventional media strategies.
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