Oppenheimer notes that on Wednesday morning, Wix.com (WIX) announced a strategic partnership with Alibaba (BABA). The arrangement provides Wix merchants access to Alibaba’s expansive wholesale platform and also enables Alibaba sellers to build Wix-powered storefronts. While the firm does not yet know the magnitude, specific timing of the phased rollout, or financial elements of the relationship, it sees potential for the partnership to be additive to premium subscriber counts and bookings growth. Granted, Wix has moved away from multi-year bookings as the foundation of Collection disclosures. However, the potential activation of the partnership in the second half of the year could be one factor underpinning management’s confidence in a back-half acceleration, adds Oppenheimer. The firm has an Outperform rating on Wix.com with a price target of $220 price target on the shares.
Don’t Miss TipRanks’ Half-Year Sale
- Take advantage of TipRanks Premium at 50% off! Unlock powerful investing tools, advanced data, and expert analyst insights to help you invest with confidence.
- Make smarter investment decisions with TipRanks' Smart Investor Picks, delivered to your inbox every week.
Published first on TheFly – the ultimate source for real-time, market-moving breaking financial news. Try Now>>
Read More on WIX:
- Alibaba, Wix.com announce strategic partnership to accel growth for SMEs
- 3 Best Stocks to Buy Now, 6/23/2025, According to Top Analysts
- Sutro, Sarepta, Incyte, Signet, Wix: Trending by Analysts
- GMS jumps after report of competing suitors, Couchbase gets bought: Morning Buzz
- Wix’s Strategic Acquisition of Base44: A Proactive Move to Expand Market Reach and Enhance AI Capabilities