OpenBet completes management buyout from Endeavor Group

OpenBet announced the completion of its sale by Endeavor Group Holdings (EDR) to OB Global Holdings in a management buyout backed by Ariel Emanuel with participation from OpenBet executives, including Jordan Levin, who continues to lead the business as CEO. As part of its expansion strategy, OpenBet is advancing its presence in Brazil having already launched with BandBet and securing strategic partnerships with other major operators. These collaborations reinforce OpenBet’s commitment to delivering scalable, compliant, and engaging betting experiences in one of the world’s most exciting new regulated markets. In a separate transaction announced March 19, 2025, as contemplated in the definitive agreement with respect to the OpenBet sale, Endeavor reached an agreement to sell IMG ARENA, Endeavor’s sports betting data business operating under OpenBet, to Sportradar (SRAD). OB Global will own and continue to manage the IMG ARENA business until the close of the Sportradar transaction, which is subject to regulatory approval and is expected in the fourth quarter of 2025.