OpenAI is scaling back plans to enable direct checkout within ChatGPT, opting instead to complete transactions through integrated third-party apps, The Information’s Ann Gehan and Sri Muppidi report. Due to users’ habit of “browsing without buying” and technical barriers such as inventory synchronization and fraud prevention, only about a dozen of the millions of Shopify (SHOP) merchants have actually integrated, according to the report. The Fly notes that shares of Booking Holdings (BKNG), which has partnered with OpenAI to allow travel planners to do more through the popular AI chatbot, are up about 1% in premarket trading.
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