OpenAI looking to build in-house ad infrastructure, ADWEEK reports

OpenAI is staffing up to expand ChatGPT’s marketing reach and build on-platform marketing tools, ADWEEK’s Trishla Ostwal reports. A recent job listing shows the company is hiring a Growth Paid Marketing Platform Engineer to develop internal tools for ad platform integration, campaign management, and real-time attribution. The position is part of a newly formed “ChatGPT Growth team,” and tasked with “building the technical infrastructure behind OpenAI’s paid marketing platform.” While the company has said it is exploring advertising, it does not currently have on-platform capabilities. This job listing is a rare signal of OpenAI’s plans for an in-house marketing platform within ChatGPT, and part of the AI company’s broader growth plans, the author writes. Publicly traded companies in the space include Trade Desk (TTD), AppLovin (APP), Magnite (MGNI), and Integral Ad Science (IAS).