OpenAI said the company is “taking the next step” in its ChatGPT ads pilot by making it easier for businesses to participate while keeping the experience “useful, private, and clearly separate from ChatGPT’s answers.” Advertisers can now create ChatGPT ads through partners or a new beta self-serve Ads Manager. OpenAI is also introducing cost-per-click bidding and expanded measurement tools. “We’ll continue to support CPM (cost-per-mille impressions) and CPC buying, and over time expect to support more ways for advertisers to bid and optimize for the outcomes they care about most,” the company explained.
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