Omnicom Media Group to consolidate all iinfluencer marketing under Creo brand

Omnicom (OMC) Media Group, the media services division of Omnicom, is consolidating all its influencer marketing capabilities globally under the Creo brand. With this move, OMG is putting the integrated “influencers as a media channel” playbook at the core of its global influencer offer to clients; and enabling clients across all of its markets to benefit from Creo’s first- mover data partnerships across the influencer ecosystem. Responding to business outcomes and measurement challenges in a fragmented market segment, Creo’s integrated approach leverages the data assets within Omni – the open operating system that supports all Omnicom agencies – to enable more relevant creator discovery, more precise planning and measurement, and a more direct connection between creator and consumer actions.