Omnicom announces expansion of partnership with Adobe

At Adobe Summit, Omnicom (OMC) announced an expansion of its global partnership with Adobe (ADBE) to co-develop an “enterprise-grade, industry-specialized AI Agentic Operating Model solution.” The companies stated: “Omnicom will bring this solution to market by integrating Omni, its proprietary marketing and sales platform, and its agentic framework with Adobe’s enterprise marketing and creative technology stack… Over the next 12 months, Omnicom will design, architect, and operationalize the industry focused solution across five core use cases: end-to-end customer experience, omni channel planning, total creative workflow, .com, and email. The solution will feature seamless data exchanges between Adobe products, Omni’s powerful connected platform layer and its agentic infrastructure, delivering predictive growth at enterprise scale. Omnicom’s Precision Marketing Capability will lead the design, build, and operationalization of the Agentic operating model and development of new agents, delivering them as a managed service tailored to each vertical’s specific workflows and governance requirements.”