Oddity initiated with an Overweight at JPMorgan

JPMorgan initiated coverage of Oddity (ODD) with an Overweight rating and $55 price target Oddity is a leading direct-to-consumer beauty and wellness platform, with brands including IL MAKIAGE and SpoiledChild, the analyst tells investors in a research note. The firm says Oddity has “scaled rapidly” since launching in 2018 to nearly $650M of revenue in 2024, with adjusted EBITDA margins of 20%-plus that rival those of scaled beauty companies, driven by high repeat revenue. JPMorgan says beauty industry concerns have been an overhang on shares, creating an attractive entry point.