Oddity initiated with a Buy at Needham

Needham initiated coverage of Oddity (ODD) with a Buy rating and $72 price target The firm says the company is “disrupting” the beauty and wellness market with a technology platform that uses artificial intelligence to develop differentiated products, build targeted audiences and match customers to personalized products. Consumers are seeking more personalized health and wellness solutions and Oddity positioned well to capture this demand, the analyst tells investors in a research note. Needham views the stock’s risk/reward as attractive.