Obagi Medical, Moxie collaborate for ALOHA program

Obagi Medical announced Moxie as a strategic partner in the Aesthetics Leadership with Obagi’s Hyaluronic Acid Program. Moxie was selected for its expertise in providing all-in-one software, marketing, coaching, and compliance solutions that help med spa entrepreneurs launch, scale, and optimize their practices with predictable growth, profitability, and a foundation of clinical and operational excellence. Through this real-world evaluation collaboration, Moxie will facilitate a structured assessment of Obagi saypha MagIQ across its network of supported aesthetic practices. The program will leverage Moxie’s strengths in data-driven insights, operational tools, and expert coaching to generate meaningful real-world evidence on the filler’s integration into scalable aesthetic workflows.