Northland starts Semrush with an Outperform rating, $18 target

As previously reported, Northland analyst Luke Horton initiated coverage of Semrush (SEMR) with an Outperform rating and $18 price target Semrush offers a comprehensive digital data platform to help businesses make effective marketing decisions and its growth strategy revolves around the “four main levers” of acquiring new customers, increasing spend with existing customers, developing new products, and scaling its latest Enterprise solution, the analyst tells investors.