Nogin announced that Rumpl, the category leader in technical blankets, has chosen Nogin’s Intelligent Commerce technology and services to grow its direct-to-consumer business. Nogin’s enterprise-class technology and deep ecommerce expertise will drive accelerated growth for Rumpl as it continues to redefine the category of blankets and technical comfort products. “We are thrilled to partner with Rumpl in their journey to elevate the outdoor experience for adventurers around the world,” said Shahriyar Rahmati, COO and CFO at Nogin. “With Nogin’s Intelligent Commerce technology and ecommerce expertise, we have the unique capabilities to drive Rumpl’s D2C expansion, leveraging AI-driven strategies to enhance customer engagement and maximize growth. Together, we can cement Rumpl’s position as a pioneering leader within the realm of technical blankets and outdoor products.”
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