Nogin’s ecommerce technology drives holiday sales performance for Kenneth Cole

Nogin announced that Kenneth Cole is working with Nogin to drive higher sales and boost margins. During the 2022 holiday season, Nogin and Kenneth Cole’s partnership led to particularly exceptional sales performance, with the fashion retailer exceeding its forecasts on each day of Cyber Week, achieving as much as 102% and 117% overperformance on Black Friday and Cyber Monday, respectively. "As the direct-to-consumer landscape becomes increasingly competitive, brands need intelligent strategies to attract, convert and retain consumers, while still optimizing growth," said Jonathan Huberman, Nogin President and CEO. "In working with Kenneth Cole, our smart promotional, merchandising and segmentation strategies were key to upleveling the ecommerce experience, increasing conversions and unlocking vital time and cost efficiencies for the brand. We look forward to our continued partnership with Kenneth Cole as the company continues to strengthen its online business, capturing more consumer dollars and driving increased profits."