NielsenIQ (NIQ) announces an extended and enhanced collaboration with Sally Beauty (SBH). “As part of this multi-year agreement, NIQ will remain Sally Beauty’s exclusive provider of key account trade area data for brand partners and will continue to power Sally Beauty’s consumer insights as the panel provider of record. Building on a longstanding relationship, this renewed collaboration will now expand to include NIQ’s Full View Measurement – the industry’s most comprehensive read of omnichannel beauty performance – and Expanded Omnishopper, delivering a more holistic view of today’s evolving beauty consumer,” NIQ stated.
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