NielsenIQ (NIQ) announces an extended and enhanced collaboration with Sally Beauty (SBH). “As part of this multi-year agreement, NIQ will remain Sally Beauty’s exclusive provider of key account trade area data for brand partners and will continue to power Sally Beauty’s consumer insights as the panel provider of record. Building on a longstanding relationship, this renewed collaboration will now expand to include NIQ’s Full View Measurement – the industry’s most comprehensive read of omnichannel beauty performance – and Expanded Omnishopper, delivering a more holistic view of today’s evolving beauty consumer,” NIQ stated.
TipRanks Black Friday Sale
- Claim 60% off TipRanks Premium for the data-backed insights and research tools you need to invest with confidence.
- Subscribe to TipRanks' Smart Investor Picks and see our data in action through our high-performing model portfolio - now also 60% off
Published first on TheFly – the ultimate source for real-time, market-moving breaking financial news. Try Now>>
Read More on NIQ:
- 2 New IPO Stocks in Town – UBS Picks the Superior One to Buy
- CVS Health upgraded, Occidental downgraded: Wall Street’s top analyst calls
- Hold Rating on NIQ Global Intelligence PLC: Balancing Potential with Current Limitations
- NIQ initiated with a Neutral at Citi
- NIQ initiated with an Outperform at RBC Capital