NIQ initiated with an Overweight at Wells Fargo

Wells Fargo initiated coverage of NIQ (NIQ) with an Overweight rating and $21 price target The company is well positioned to benefit from rising demand for data and analytics across consumer retail, the analyst tells investors in a research note. The firm believes NIQ offers an attractive business model with over 80% recurring revenue and “hard-to-replicate” data assets on consumer shopping activity.