NIQ initiated with a Buy at BofA on competitive advantages

BofA initiated coverage of NIQ (NIQ) with a Buy rating and $23 price target The firm thinks NIQ is well positioned to penetrate its $57B addressable market following its “extensive” turnaround and acquisition of GfK, the analyst tells investors. NIQ’s competitive advantages – including the most comprehensive global coverage of consumer intelligence data and analytics, being a one stop suite of solutions for consumer packaged goods companies and relationships with its consumer panel network – provide an opportunity to capture share through pricing, products, and new customers, the analyst contends.