NielsenIQ (NIQ) and Ulta Beauty (ULTA) announced a strategic data sharing collaboration to expand industry visibility into the U.S. beauty marketplace and strengthen decision-making for brands and retailers. Under the agreement, Ulta Beauty will share sales data for inclusion in NIQ’s forthcoming Full View of Beauty channel. In addition, Ulta Beauty will leverage NIQ as a primary beauty insights panel provider, using NIQ’s Omnishopper and Digital Purchases solutions to support enterprise-wide insights and analytics.
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