NIQ Global, Sun Pacific announce new agreement

NielsenIQ and Sun Pacific announced a new agreement, leveraging NIQ‘s retail measurement and analytics capabilities to help drive growth and expand Sun Pacific’s presence across the produce department. NIQ will help Sun Pacific accelerate growth by delivering deep, data-driven insights into shopper behavior, seasonal patterns, and competitive performance across fresh produce categories. Through its consumer panel, NIQ will assist Sun Pacific to identify unmet consumer needs by region and retailer, optimize assortment decisions, and help to translate insights into actionable growth opportunities across citrus, mandarins, kiwi, and table grapes.