NielsenIQ announced an expanded integration between NIQ Brandbank and RangeMe. The integration supports retailers in discovering emerging products, wellness-forward attributes, and fast-growing functional trends. The enhancement brings expanded verified product data into the RangeMe platform, helping retail buyers identify innovation with greater speed and clarity. With this latest expansion, RangeMe now surfaces a broader set of wellness and functional attributes powered by NIQ Brandbank’s validated data. Through it, retail buyers can: Filter for high interest segments, including High-Protein, Probiotics & Prebiotics, No Added Sugar / Low Sugar, and GLP-1 Friendly; Search for additional qualified and stated claims; Better identify brands aligned to rapidly evolving shopper priorities
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