NIQ Global, MRI-Simmons join Comscore’s Data Partner Network

MRI-Simmons, a joint venture majority-owned by NIQ, and NIQ (NIQ) announced that they have joined Comscore’s (SCOR) Data Partner Network, a new initiative that enables data providers to transform ID-based datasets into scalable, privacy-forward contextual audiences using Proximic’s proprietary predictive technology. Proximic by Comscore launched the Data Partner Network to bring ID-free targeting to the media ecosystem-empowering advertisers to reach consumers at scale, publishers to unlock smarter monetization, and data providers to future-proof their business. MRI-Simmons and NIQ now join the Data Partner Network, collaborating with Proximic to inform contextual targeting segments using research-driven audience insights, which are made available through leading programmatic platforms.