NIQ Global launches Ask Arthur Chat

NielsenIQ announced the launch of Ask Arthur Chat, an AI-powered conversational interface designed to expand how clients access and use insights derived from NIQ data. Ask Arthur Chat represents a strategic step in NIQ’s continued investment in AI-driven innovation, enabling broader access to its data and creating new pathways for client engagement, particularly among small and medium-sized businesses. “Ask Arthur Chat expands how we bring NIQ to market,” said Troy Treangen, Chief Product Officer at NIQ. “By combining AI with our trusted datasets, we are making insights more accessible while creating new opportunities to engage clients and support their growth.”