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Nintendo under shareholder pressure to raise Switch 2 prices, Bloomberg says

Nintendo (NTDOY) is under pressure from some investors to increase prices for its Switch 2 consoles as a way to protect margins, as the console is being sold at a loss globally, Bloomberg’s Takashi Mochizuki reports. There appears to be conflicting opinions from the analyst community about the right sense of direction, Mochizuki notes, as Toro Research analyst Hideki Yasuda believes Nintendo’s stock prices will continue to fall unless the Switch 2 goes up in price, while Wedbush’s Michael Pachter believes Nintendo would be “foolish” to do so.

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