Nintendo exec Bowser tells NPR new Trump tariffs complicate Switch 2 pricing

Nintendo (NTDOY) of America president Doug Bowser said in an interview with NPR that the Switch 2’s pricing of $449 for the individual SKU and $499 for the bundle with “Mario Kart World” were based on previous tariffs, and the company is still actively assessing what the impact of further tariffs may be. “As I mentioned, we’re just going to have to actively assess what that impact may be. Things may change in the days ahead,” Bowser said when asked what he expects the 24% additional tariffs on Japanese exports will have on the business going forward. “So we’re just watching and trying to understand what that impact might be and what actions we might have to take… We think we have a device in Nintendo Switch 2, and a host of games both from Nintendo and from our publishing partners that consumers are really going to want to purchase and be a part of. We’ve been able to build up inventories over the past months and be in a good position as we head into the launch period. When it comes to issues like scalping or bots, we’re working actively with our retail partners. They have programs in place to prevent a lot of this action, and we depend on those as they sell their products ourselves.”