Nike to operate NikeSkims as sub-brand, Bloomberg reports

Nike (NKE) is putting together a dedicated team of executives and designers to operate a new brand with Kim Kardashian’s apparel label Skims called NikeSkims, Lily Meier and Kim Bhasin of Bloomberg report. The collaboration was first teased by the company in February. NikeSkims will operate under Nike as a sub-brand and will have its own products, marketing and growth targets and will be run separately from Nike’s basketball, running and other sports divisions, people familiar with the project told Bloomberg. The project’s staff has worked weekends, using codewords and secret meetings to get read to debut, one of Nike’s executives said.