Nike returned to ‘pole position’ at Foot Locker, says JPMorgan

JPMorgan says the firm’s recent fieldwork indicates Nike’s (NKE) product placement is “returning to pole position” at Foot Locker (FL). Nike is taking the first three columns of the men’s footwear panel in Foot Locker stores for the first time in two years, the analyst tells investors in a research note. JPMorgan believes Foot Locker is receiving the hyper pink color consistent with Nike’s broader distribution campaign, in addition to select colors exclusive to Foot Locker. The firm keeps an Overweight rating on Nike shares.