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Nike price target lowered to $73 from $93 at Williams Trading

Williams Trading analyst Sam Poser lowered the firm’s price target on Nike (NKE) to $73 from $93 and keeps a Buy rating on the shares. The firm cut estimates and price targets across its retail coverage, reflecting an average reduction of the price-to-earnings multiple by 20.4%, to reflect uncertainty around the impact of tariffs on margins, pricing, and demand. Williams would not be surprised if all the companies in its coverage either do not provide forward guidance or withdraw forward guidance. Channel checks suggest the additional 145% tariff on goods from China has frozen product shipments to the U.S., challenging sales and margin opportunities for those brands that rely on China for its products, and do a large percent of sales in the U.S., the analyst tells investors in a research note.

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