Nike announces AI-powered shopping experience with Google’s Gemini

Nike (NKE) said it is expanding on its vision to elevate and integrate the marketplace with a new AI-powered shopping experience. Consumers in the U.S. will be able to more easily and quickly discover and purchase Nike products directly from Nike in the Gemini (GOOGL) app and AI Mode in Google Search. The capability is designed to reduce steps between inspiration and action, helping consumers move from product discovery to checkout directly on Google’s conversational experiences. Ahead of this summer’s football tournament, Nike will integrate with Google’s new AI commerce capability. “With this new AI-powered shopping experience, Nike is again elevating the marketplace and how consumers engage with sport – using technology to anticipate their needs and connect them to our brand in more intuitive, seamless ways,” said Shannon Glass, VP, Nike Direct. “There’s no better time than the world’s biggest global football moment for us to show up with innovation that meets athletes when they’re inspired and when sport is at its peak.”