Nexxen (NEXN) has licensed its automatic content recognition audience segments to Yahoo DSP. Through this collaboration, Nexxen’s ACR audience segments will be available for targeting within the Yahoo DSP in the U.S., U.K, and Germany, offering advertisers both off-the-shelf and custom segments to suit different objectives. In the U.S. specifically, Nexxen’s ACR data will be included as part of Yahoo DSP’s Unified TV Audience offering, where it will sit alongside other leading TV data partners and be strengthened with Yahoo ConnectID.
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