Nexxen introduces measurement, optimization to Nexxen Health

Nexxen (NEXN) announced the introduction of measurement and optimization into Nexxen Health, its technology suite enabling health advertisers to run data-driven advertising campaigns that efficiently reach audiences and maximize impact across traditional and streaming formats, while maintaining privacy compliance. The launch sees the first-to-market availability of Auto Allocate in Nexxen DSP, which uses real-time signals to identify high-quality audiences and shift ad spend toward interested users as campaigns run. Powered by PurpleLab, Auto Allocate solves a core challenge and drives performance for health and pharmaceutical marketers who previously relied on fragmented data and delayed insights to adjust campaigns. Nexxen DSP applies offline action data, so budgets can optimize dynamically toward strategic audience quality and verified patient metrics.