Nexxen, H/L work together on data-driven advertising strategies

Nexxen (NEXN) and H/L are working together to address navigating fragmented viewer attention and an expanding Connected TV market. Leveraging Nexxen’s demand-side platform and insights, H/L has driven up to a 14x lift in conversion outcomes for clients across verticals. “Navigating the new CTV landscape requires knowing who’s truly paying attention and managing ad frequency with precision,” said Kara Puccinelli, Chief Customer Officer, Nexxen. “That’s why agencies are leaning into advanced measurement, balancing high-attention placements with cost-efficient reach. Nexxen DSP combines buying power with supply-side insights to help advertisers target actively engaged viewers, not just where they watch, but on what they watch.”