NextTrip engages FINN Partners to lead PR for JOURNY

NextTrip (NTRP) announced a public relations and communications agreement with FINN Partners to spearhead the relaunch and rebranding of JOURNY, the award-winning travel media channel acquired by NextTrip in May 2025. This marketing initiative marks the next major milestone in NextTrip’s vision to inspire global travelers through original content and convert interest into bookings through its connected media-to-commerce platform. Starting in August, FINN Partners will lead a robust relaunch campaign across narrative development, media outreach, and platform activation to position JOURNY as a premier destination for travel discovery and storytelling. The relaunch will feature refreshed branding, a revamped programming lineup, and the debut of new original series, including a restored Travel Magazine show featuring a wide variety of the best and brightest content creators in the travel sector. With a social media rollout led by digital content partner Jungle Creations, the campaign is designed to significantly expand JOURNY’s audience from its current level of about 1.5 million monthly viewers to a target of 5 million monthly viewers by early 2026.