Web traffic, app downloads and overall interest in Nexstar’s (NXST) digital offers are “rapidly declining throughout the whole portfolio” and their digital offers are “mostly technically outdated by a decade or so,” Grizzly Research contends in a short report. Nexstar “may not benefit from its legacy TV business for as long as it expects, and the company appears unable to effectively pivot its strategy to the highly competitive and rapidly growing digital market,” the short seller added.
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