New York Times unveils TikTok-inspired ‘Watch’ tab, ADWEEK reports

The New York Times (NYT) unveiled a new Watch tab in its flagship app on Tuesday, a mobile-native destination for vertical video that marks a significant expansion from the publisher into visual journalism, ADWEEK’s Mark Stenberg reports. The swipeable video feed, which has been available to a small cohort of users for several weeks, will feature short-form clips spanning The Times’ portfolio curated and refreshed throughout the day. The product marks the first time a major publisher has introduced a dedicated tab for vertical video within its own app, signaling how seriously The Times is treating the medium as a core storytelling format rather than an off-platform experiment, the author adds.